HL Bowman's 70% Revenue Growth with Avoca AI

Overview

HL Bowman is a full-service HVAC and plumbing company in Pennsylvania that has built a strong reputation for dependable home comfort solutions. As the business scaled, their call volume outpaced the front office's capacity. Missed calls were eroding customer trust, marketing spend was inefficient, and the team needed a way to capture every lead without hiring a full call center.

Before Avoca: Overwhelmed Phones, Wasted Ad Spend

• Calls routinely went unanswered during peak hours and after business hours
• Cost per conversion had climbed to $350, squeezing marketing ROI
• No system for proactive outbound follow-ups on missed leads or open estimates
• Speed to lead was slow, giving competitors the chance to win jobs first

After Avoca: Full-Stack AI Communication

• Deployed Avoca Responder, Outbound, Simple Scheduler, and Speed to Lead as an integrated AI communication suite
• Every inbound call is answered instantly, achieving a 100% call answer rate
• AI proactively follows up on missed calls and unconverted estimates via Outbound campaigns
• Speed to Lead engages new inquiries within seconds of submission

Results

HL Bowman's owner Bryan calls Avoca the best decision he has ever made for the business, and his team recommends it to every home service company they know.

• 100% call answer rate with zero missed opportunities
• 93% AI satisfaction score from customers interacting with the virtual agent
• 70% revenue growth year over year, driven by higher capture and conversion rates
• Cost per conversion dropped from $350 to $215, a 39% reduction in acquisition cost
• Outbound campaigns reactivated dormant leads and recaptured revenue that was previously left on the table